Google - Online Preference

g., and, or, not) to construct complicated entropy requests. The simplicity of use, then, is a major attraction of Google's underlying architecture.

The fine art of Google are attractive, chiefly because the site is clean and unlittered. On a white background the word Google, with letters of b estimable blue, red, yellow, and green, is across the top of the screen, each letter backed by a light gray shadow. The cursor blinks in the essay field, which means Google is ready. The user may enter expect impairment or click to other pages for news, images, groups (chat rooms), language translation, and "Froogle," for online shopping. Contributing to the uncluttered appearance of the Google search screen is that it contains no advertisements, nor do both pop-up ads appear. Google does sell ad space onscreen, but not pop-ups. some other search sites are cluttered with headlines, photos, links to weather, horoscopes, movie listings, and so on. Multiple pop-up ads hinder efficient use of onscreen time, and cluttered search screens give the eye no hint of where to go and what is master(prenominal) for the user to see. With Google there is no confusion on that score.

For this project, I did a search for the term "college admission," enclosing the phrase in quotation marks so that Google would return results only with that train phrase. The top of the screen reported "about 158,000" hits in 0.07 seconds. only when below that was a so-called sponsored link, or adv

Google is designed to aid the user's ability to exploit the estimator as an information tool in an organized way. For example, in the Google search results, the phrase "college admission" was part of the title/hyperlink, and it was rendered in boldface type. Within the excerpted descriptions of the contents of a given hit, the terminology college and admission were also in boldface. That was a way of manoeuvre the user's eye and making it easier to take in the new information.

A feature unique to Google is the utility button styled "I'm Feeling well-fixed," succeeding(prenominal) to the regular search button. Clicking "Lucky" takes the user not to a list of hits but rather to an Internet site that Google engine room considers the most relevant to the search. What came up when I clicked "I'm Feeling Lucky" was the home page of the National Association of College Admission counselor-at-law (http://www.nacac.com/). NACAC's Web site was also the first hit on the regular search, but the "Lucky" button is Google's way of alter users to save a step. That must be a agiotage for anybody whose time is valuable.

ertisement, for expert "admissions advice," shaded in blue to set it withdraw from the actual results. Eight additional sponsored links ran down the right side of the screen, including two for universities. These appear to be the only ad spaces available on Google. The first ten of the 158,000 hits took up the easiness of the screen.

Google. "Our Search: Google Technology." Google Web Site. 10 April 2004. .

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