Environmental Factors of Marketing

Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a gild to gain or maintain a sustainable militant advantage, the organization moldinessiness be ever vigilant, watching for changes in the backing environment. The organization must also be warm enough to alter its strategies and plans when the need arises (Wikipedia, 2006). In todays business world, organizations must look at international markets for new opportunities. For a business to grow, the organization must be awargon of the altercate that awaits the marketing team. What might be proper in the united States might not be acceptable in a conflicting country. Toys R Us Toys R Us is the nations largest retailer in a specialized field. The company operates over ergocalciferol municipal stores and 400 international stores. In the past 2 years, Toys R Us has opened more international units than domesticated ones, a trend that it is likely to continue in the foreseeable future. The chain now operates in nearly 20 foreign countries, the most recent additions being Denmark, Sweden and Luxembourg. The nameplate also appears in Israel via a franchise agreement (Findarticles, 2006).

With the organization operating in so many different markets, the importance of proper marketing takes piazza stage. What might be appropriate in England might not be appropriate in Japan. The difference in cultures must be observed and Toys R Us has proved that they are up to the challenge. Any U.S. company looking abroad must start by understanding the international trade system. When marketing to another country, the U.S. firm faces various trade restrictions. The most usual is the tariff, which is a tax levied by a foreign government activity against certain imported products. The tariff may be intentional either to raise revenue or to protect domestic firms. The exporter also may face a quota, which sets limits on the keep down of goods the importing country will accept in certain... If you sine qua non to get a full essay, order it on our website: Orderessay

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