Marketing Strategies

This report analysed the external, internal environment of Lenovo Group Limited, as head as producing SWOT, market segment and strategic alliances analysis. MACRO purlieu - PESTEL China¡¦s market accounted for the largest percentage of Lenovo¡¦s business, date the US and Europe market is the main opportunity for Lenovo to expatiate its global business, together they accounted for more than 70% of the global PC market revenues. PESTEL is analyzed as below: - Political: In 2002, China lowered its import tariffs to meet its WTO commitment. It is also operative on reducing taxes and unifying income tax rates. - Economical: In the past decade, China is performing a strong scotchal growth; it is now the most desired country for FDI due to its cheap and large size of labour force. On the former(a) hand, consecutive interest rate rise in the US results in the forecast slowdown of the US economy. As for Eurozone, the likelihood of a stronger Euro also point to a reduction of sparing growth in 2007. The rising energy price may also be a key factor for the decelerating consumer disbursement growth. - Socio-cultural: Asia¡¦s consumer disbursement power is growing; the percentage of spending growth is predicted to be catching up with the US & Europe.

The economic reform in China also created social problems such(prenominal) as increasing disparity between the rich and the poor, sledding of farmlands etc. - Technological: The trend for PC is going compact, cheap and affordable, dapple at the same time emphasizes on home entertainment. - environmental: There is a rising concern about environmental friendly PCs. The concern is mainly about energy saving, governance and recycling. Western countries have introduced some measurement and specification to ¡¥ cat valium¡¦ PCs. Major PC suppliers such as Dell, HP as well as specialized firms also handle government of PCs. - Legal system: Property / intellectual property rights, unvoiced corruption and the Judiciary dependency can be seen as barriers to enter the China... If you want to get a full essay, shape it on our website: Orderessay

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