In the latter part of 2010, The Monsanto Company faced a critical juncture in its history. The agricultural giant is cognize for producing the herbicide Roundup as well as genetically engineered seeds that are resistant to the weed killer, and the company had previously been highly-regarded and trusted, both by farmers and stockholders alike. However, after a trying year that saw Monsantos stock price plummet, earnings decrease, and market share cut, should headers be raised concerning Monsantos join values and purposes? There were a few surface issues that contributed to the companys downturn: just about of its higher-priced seeds were yielding the same as regular-priced seeds, Roundups efficacy came into question as weeds began growing resistant to the herbicide, and competitors lurked, primed to capitalise on Monsantos setbacks. Furthermore, while Monsanto used to introduce seeds that gave farmers a two-thirds share of the profit on higher yields, its new products in 2010 aimed to give farmers only a one-half share. The issues presented are non debatable; they are known and true. The ultimate question at hand then becomes: What actions did Monsanto take, or didnt take, that brought them to this point?
much specifically, one must consider Monsantos vision and means ideology to see if it had strayed from its initial core values and purposes, or if this was just a simple bump in the street that occurred outside the confines of the companys control. This is not a singular clear-cut answer to this, as one tush interpret the companys actions in conjunction with its core ideology many different ways. Today, Monsanto has a mission story that focuses on quantity of yield and conservation of resources, both of which go out contribute to its ultimate purpose, which is the prosperity of the masses. This has changed slightly since 2010, as Monsantos mission statement in the Spring of that year reads, We forget deliver high-quality products that are beneficial to... If you want to get a full essay, order it on our website: Orderessay
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