Managing Change

IntroductionThe current business environment is characterized by a immense level of agonistical rivalry and therefore businesses have to always reengineer their internal processes in to build and maintain a competitive advantage . As a result , the process of banging scale change direction has become a full of life consideration . Managing change is a difficult process when it comes the shock the challenges of rare transformational technology . Managing change in this respect rout out be illustrated in the case study of Kodak in its migration to digital photography . The arrival of the digital camera combined with the advances in information and communications technology changed the fundamentals of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The management saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the telephoner .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organizational issues and information systems issues . It is in organizational issues that cultural considerations become important Employees are the closely important assets of an organization and therefore successful change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, order it on our website: Orderessay

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