Mauritius Tourism Sector

AnalysisPorter s Five Forces According to the latest report of the Economic perception unit (16 November 2007 , the world strike and tourism effort is pass judgment to record its fourth consecutive year of growth in 2007 , following a downturn that began in the wake of the kinsfolk 11th 2001 terrorist attacks on the US . This bouncing back is arresting , given subsequent large-scale terrorist attacks (often directly targeting tourists health pandemics , a tsunami and the war in Iraq . All of this points to a shifting mind-set among tourists , who are now much more battle-hardened and less apt(predicate) to be deterred by perceived geopolitical risks . This should spell intimately for the manufacturing s ability to ride external shocksThis industry depart be analyzed taking hotel operators as market players and the tourists as the buyers . Buyer male monarch is moderate because although the expenditure by succeeding(prenominal) visitors should increase by an impressive 12 .4 percent to US 710 billion in 2007 (compared to 8 percent rise in 2006 , buyers are generally price sensitive (Economic Intelligence Unit 16 November 2007 . In the hotel industry , brand recognition is in like manner important to allure consumers in a competitive and get industry . A strong brand image helps to attract first-time customers and also repeat business , as switching cost are negligible in this industry . Despite that world(prenominal) tourist arrivals worldwide beat all expectations exceeding 800 meg and achieving an all-time record (World tourism Organization , February 2008 their buyer power is reduced because they are fragmented and seeking cheaper alternatives . Also , the jar of losing one customer is not a significant affright to the hotel businessSuppliers in the hotel market are defined as the travel agents , property owners , developers and real estate companies , interior design and furnishings companies , architects , charge and training value providers and marketing companies . As the tourism industry is labor intensive , the quality and availability of supplier work and equipment is essential to the hotel and motel industry .

Hotel operators are reliant upon sophisticated applied science and systems including technology utilized for property management , procurement and arriere pensee systems which strengthen supplier power . The quality of training providers is also vital as skilled employees can boost hotel industry revenues . Staff costs are significant as winner in the hotel industry is strongly influenced by the quality of the service provided . This is why supplier power is assessed as moderateThe threat of current entry is moderate . According to the report of the World Tourism Organization (February 2008 , tourism market by region showed that Africa record the best growth in arrivals last year 9 followed by Asia and the Pacific 8 , the Americas and the Middle East 6 each ) and Europe 4 . The hotel industry is strongly influenced by travel and tourism trends . With tourism on the rise , hotel operators testament benefit . These opportunities make the market attractive to new entrants . It is manageable to enter the industry in a relatively muted way by opening a small , self-reliant hotel or motel as a sole proprietor further , the industry is capital...If you want to get a full essay, come out it on our website: Orderessay

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