A useful approach to gaining an understanding of the situation an organisation is facing at a particular time is called drum analysis. SWOT stands for the organizanons strengths and weaknesses and the opportunities and threats it faces in the environment. Below are some issues an analyst should address in performing a SWOT analysis.
potential difference INTERNAL STRENGTHS
Core competencies in find out areas.
Adequate financial resources.
Well thought of by buyers.
An acknowledged merchandise leader.
Well-conceived serviceable area strategies.
Access to economies of scale.
Insulated (at least somewhat) from strong competitive pressures.
Better advertising ctype Aaigns.
Product innovation skills.
Ahead on experience curve.
Better manufacturing capability.
Superior technological skills.
potency EXTERNAL OPPORTUNITIES
- serve additional node groups.
Enter new markets or segments.
Expand product rakehell to meet broader range of customer needs
Diversify into related products.
upright piano integration (forward .or backward).
Falling trade barriers in attractive foreign markets.
Complacency among rival firms.
Faster market growth.
POTENTIAL INTERNAL WEAKNESSES
No clear strategic direction.
Subpar advantageousness because.
Lack of managerial depth and talent.
Missing some key skills or competencies.
Poor track record in implementing strategy
Plagued with knowledgeable operating problems.
Falling behind in R&D.
Too narrow a product line.
Weak market image.
Weak distribution network.
Below-average marketing skills.
Unable to finance require changes in strategy.
Higher overall unit costs congener to key competitors.
POTENTIAL EXTERNAL THREATS
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