A Critique of Mallaise: How to Know If You Have It by William Kowinski
both creatures entry into an alien, bewildering world usually produces a set series of emotions and reactions on the part of said creature. Discombobulating vertigo ardours argon possible. Aggressiveness towards others is not unusual. An all-encompassing cold maintenance is to be expected. But could any location on earth really produce such l mavensome, distressing symptoms in adult male? According to William Kowinskis cute Mallaise: How to Know If You Have It, one American establishment is a routine culprit: center of attentions.
Malls, certainly, were and are designed to affect people. But according to Kowinski, they have since mystify the purveyors of some(prenominal) more affecting symptoms than the traditional euphoria or simple annoyance. Mallaise or mal de mall has crept into American society. The author describes these afflictions about vividly when he recalls his own experiences:
I had my first attack of mal de mall in Columbia, Maryland. I was in a eatery in the Columbia Mall having coffee. The attack was characterized by feverishness, abrupt fatigue, and high anxiety, all recurring whenever I glanced out at the mall itself.
The thought of going out there once again made me sweat and swoon, and I had to fight the hallucinatory evidence that when I left the restaurant I would be in Greengate mall, or maybe Woodfield, or Tysons Corner. Or all of them. (Kowinski 492)
all of this paints a humorous portrait of American consumerism. However, Kowinski spends too much time coining droll neologisms such as the aforementioned mallaise and mal de mall, which along with such pearls as dismallcumbobulation, plastiphobia and the Zombie Effect, pay off up almost three-quarters of the article when paired with their respective definitions. The last paragraphs however, in which Kowinski discusses the lack of viable alternatives to malls, manage to shine through, if however because of their relative seriousness.
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