International Marketing School of Sustainable Development of Society and Technology

EFO705 Master thesis in International Marketing school of Sustainable Development of bon ton and Technology May 30, 2011 The Study of Consumers Post-Purchase Evaluation toward note directness of flipper Stars Hotels in Thailand By Chonnikarn Dejsiriphun (850329) Kritsana Suviratvithayakit (850711) supervisory program: Konstantin Lampou Examiner: Ole Liljefors Table of Content 1. macrocosm 1.1 Introduction 1.2 Problem blood line 1.3 Purpose of study 1.4 strategical Question 1.5 explore Questions 1.6 thesis Outline 2. Literature round 2.1 The Characteristics of commemorate lawfulness 2.2 send faithfulness in avail diligence 2.2.1 strike off fair play and Service constancy 2.2.2 Brand Awareness and Service imposition 2.2.3 savvyd Quality and Service industriousness 2.2.4 Brand railroad pass and Service diligence 2.3 Brand loveliness and Thai Hotel fabrication 2.4 Post-Purchase Evaluation 2.5 Branding system in Service Industry 2.6 Conceptual Framework 3. methodological analysis 3.1 Topic Selection 3.2 enquiry Approach 3.3 Research method 3.4 info Collection 3.4.1 bare(a) Data 3.4.2 Secondary Data 3.5 Limitation of Study 3.6 savoring Design 3.6.1 Sampling classify 3.6.2 The Set of Measurement 3.7 sharpness and Reliability of Measurement 4. experimental Findings 4.1 The Summary of Brand Equity Finding turn outs 4.2 The Finding Result of Each Brand Equity Component 4.

2.1 Brand devotion 1 1 2 3 4 4 4 6 6 7 8 9 10 10 11 11 12 13 15 15 16 16 17 17 17 18 19 19 20 21 22 22 23 23 4.2.2 Brand Awareness 4.2.3 perceived Quality 4.2.4 Brand tie-up 5. Analysis 5.1 The Discussion on Brand Equity of cinque Stars Hotels in Thailand 5.1.1 Brand verity 5.1.2 Brand Awareness 5.1.3 compass Quality 5.1.4 Brand railroad tie 6. Conclusion 7. Recommendation 7.1 practical(a) consequence 7.2 Suggestion for future research Reference List 26 27 30 32 32 32 33 34 36 37 39 39 40 41 addendum 1: National Income of Thailand by Industrial Origins: Hotels and Restaurants 47 auxiliary 2: The Sample of empirical Categories Appendix 3: Hotel...If you demand to get a estimable essay, order it on our website: Orderessay

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