Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban uniform with a mid-range pricing scheme. They have blood situations located solely over the globe in countries such as the joined States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans fund. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps stock certificate increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a free radical and necessary need, but the companies in Gaps market segment nonplus items that satisfy more than this basic need. Their customers ar looking for ardor and quality at a reasonable price. In this small market segment, major(ip) brand forces dominate the retail clothing sedulousness: brand recognition is incredibly important. Some major impostors in this industry who atomic number 18 particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar move over off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of apiece player in this industry are largely indistinguishable.

J Crew stands out with a strong catalog channel. However, their bricks and mortar front is weak, which is a problem when bricks a nd mortar retail reels in nightspot out of ! ten dollars spent by the mediocre consumer as noted at www.retailindustry.com. But within their unseasoned urban microcosm, the Gap stands out with an innovative and changing yield line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have in truth specific styles that remain constant year after year. The... If you inadequacy to get a full essay, order it on our website: OrderEssay.net

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