The Tobacco Deal - U.S. Tobacco Industry Case Study

Five key companies dominate the U.S. tobacco plant labor. These corporations mainly delimit in the manufacture and sale of pooves. At the forefront, controlling more or less one-half(a) of the U.S. market for cigarettes and owning the Marlboro brand, lies Philip Morris Companies, Inc. Only half of their revenues come from the sale of tobacco products; Philip Morris also includes and owns food and beverage businesses, nonably Kraft and mill around machine Brewing. Next in line is RJR Nabisco Holdings Corp. This companys tobacco foot soldier consisted of R.J. Reynolds, who produced products such as Camel and Winston cigarettes. The food subsidiary of the company, Nabisco, accounted for approximately half of the companys revenue, however the bulk of sales and profits came from their cigarettes. The ladder 3 companies, consisting of BAT Industries, Loews Corporation, and the smallest creation Brooke Group Ltd., are the another(prenominal) players in the field. BAT, being base in Britain, was the manufacturer of brands such as Lucky looker and Kool cigarettes. Loews holdings included that of the Lorrillard Tobacco Company, who produced cigarette brands Kent, Newport, and True. Brookes Lig threadt incision mainly alter in discount varieties of cigarettes, such as Chesterfield, L& angstrom unit;M, and Lark to name a few. These 5 companies were being called protrude in the case cognise as The Tobacco Deal.

For days the tobacco industry had nice defense against government enactment and lawsuits. By maintaining that tobacco and cigarettes had not been proven to cause crab louse or other disease, the tobacco industry was able to raze all lawsuits fi led up until 1996. Warning labels invoked in! 1965 on cigarette packaging helped companies to make out the fact that consumers knew the harmful effects associated with smoking, entirely assumed the consequences and the risks anyway. joined with large donations to political parties, these factors helped the tobacco industry to not... If you want to get a full essay, order it on our website: OrderEssay.net

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