Health and safety issues likewise institute a bureau as human factors in the virtual environment, such as can users be negatively impacted by virtual environment exposure or are there potentially negative social impacts stemming from user's superpower to misuse the technology? Psychological human factors play a profound role in virtual environment communicating. Kim and LaRose (2004) note that "impulse" may dictate user interaction as much as "rational thinking" when communicating in virtual environments (p. 1). Kim and LaRose (2004) conducted a study that showed that different shopping "orientations" impose consumer shopping response in virtual environments. Those with a "recreatio
nal shopping" orientation; for instance, were more probably to respond to interactive shopping features that promote "unregulated purchases, increase deficient self-regulation, and leading to increased online buying activity" (Kim & LaRose, 2004, p. 1).
Clearly, having an reasonableness of these kinds of human factors that play a role in virtual environments will make the communication process between transmitter and user more effective and successful in achieving its purpose.
In conclusion, though technology is an extremely important component of the communication process with respect to virtual environments, human factors may play as important a role in the success of the communication process. From psychological to language concerns and from social and health issues to social organization and design; human factors play a vital role in effective virtual environment communication. Failure to co-ordinated these factors into virtual environment communication will result in less than optimal outcomes.
Kim, J. & LaRose, R. (2004). Interactiv
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