Coca Cola

Introduction The Wall Street Journal released a story suggesting that Coca- smoke pull up stakesing be launching a new vending machine that could raise expenses during warmer atmospheric condition. The media attention triggered controversy that may potentially damage Cokes brand. The best option go outing manage Cokes brand record as an available source of happiness (Exhibit 1), while exploring new shipway tour products. Options Raise the equipment casualty of Coca-Cola sodas and offer discounts for cool weather â€" Coca-Cola may significantly increase improvement margin by introducing vending machines that will fluctuate price depending on the weather. When the price is embossed to 90 cents per can in vending machines, the party will make an additional $65,000 for every million ex convert (Exhibit 2 and 3). The company may manage the backlash from consumers against the raised price by using the smart vending machines to offer a discount for when the temperature drops below 75F. However, the price change will exploit consumers who live in warmer places such(prenominal) as Hawaii and Florida. Meanwhile consumers in Canada and New England will get from discount prices throughout most of the year. Furthermore, a higher price may turn customers to choose a cheaper substitute such as Pepsi, Cokes main competitor (Exhibit 4).

Do not distribute smart vending machines â€" Coca Cola will preserve the strong brand image and reputation by refraining from distributing smart vending machines. This plan also entails a news release to the public about Cokes intentions to stop the spread of rumors and unwanted media attention. There has already been veto consumer response from the news of such machinery. Coca Cola is the menstruation market leader with 44% of market share followed by Pepsi with 31% (Exhibit 1). A mistake may quickly change the market trend and set back the company. However, Coke will have to find an alternative method to increase profit margin to stay ahead of the competition. Increasing... If you want to get a full essay, order it on our website: Orderessay

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