Cpk Case Study

calcium pizza pie Kitchen, Inc. (CPK) is a United States based dine eating houses chain. The company primarily offers a mixture of assortments of hearth-baked pizzas, a across-the-board variety of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK operates across more than 253 locations in 32 states, the District of Columbia and 10 foreign countries. It owns 205 and 48 franchised restaurants across the world and is headquartered at Dover, Delaware. An external analysis of the California Pizza Kitchen reveals several challenges facing the business: Political, economical, social and technological changes to be specific. CPKs communication strategy focuses on marketing the California Pizza Kitchen brand through many creative and non-traditional avenues. As one of the pioneers of premium pizza, they continue to benefit from national media financial aid featuring their co-founders and co-CEOs, Richard Rosenfield and Larry Flax, this is believed to provide CPK with a noteworthy competitive advantage. New restaurant openings, higher(prenominal)-profile fundraisers and media events currently serve as the focal point of their national relations and media outreach efforts.

As early as 2009 CPK landed a sponsorship agreement with the Los paragones Angels of Anaheim and the Los Angeles Kings to promote California Pizza Kitchen at Angel Stadium and STAPLES Center, respectively. In the same year their public relations efforts led to coverage on a national aim in various outlets including the Business Week Magazine, ESPN the Magazine, Los Angeles Times, USA Today, mole Street Journal, The View, FOX National News and CNBC Power Lunch. CPKs objective is to expand its leadership position in the restaurant and premium pizza market by selling original, high quality pizzas in addition to creative salads, distinctive pastas and think products and by providing extraordinary customer service, thus building a high degree of customer loyalty, brand awareness and top-hole returns for... If you want to get a full essay, order it on our website: Orderessay

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