Maxis

Master of Business Administration BMO6511 Strategic Management And Business Policy [pic] Strategic psychoanalysis of MAXIS Broadband Written by : |Beh Yi Shan, Nicole |3685456 | |Ng Kai Ning, Caryn |3841376 | |So Mee Chen, May |3841366 | |Wong pout Yee |3841364 | |Yip Zhi Fai, Ray |3685346 | Prepared for : Dr. Leo Fredericks Dr Colin Higgins Date : 12 December 2009 put back of Content 1.0Introduction1 1.1Objective1 1.2Company Overview1 1.3 divulge Business Segments1 1.4Mission and Vision1 2.0External milieu abridgment2 2.1The General Environment2 2.2Industry Analysis6 3.0Internal Environment Analysis8 3.1Sustainable Competitve Advantage8 3.2S.W.O.T Analysis10 3.2.1 Strengths10 3.2.

2 Weaknesses11 3.2.3 Opportunities12 3.2.4 Threats12 4.0 Strategic Options13 4.1acquirement13 4.2Strategic Alliance14 5.0 Recommendation15 6.0 Conclusion15 Reference16 Table of Figures Table 2.1. 4 Figure 2.1 5 Table 3.2 11 1.0Introduction 1.1 Objective The objective of this report is to gain ground a strategy option for Maxis Broadband based on the external and internal environment analysis. 1.2 Company Overview With 11.4 one thousand thousand prompt subscriptions, representing 40.0% of the estimated 28.5 million mobile subscriptions in Malaysia as at 30 June 2009, Maxis is the top mobile communications service provider in Malaysia by customer base and by revenues from Malaysia. Maxis gained revenue of RM4.243.8 million in year 2008 (Maxis Berhad Prospectus, 2009). 1.3 Key Business Segments Mobile service, indomitable line services... If you want to get a full essay, rescript it on our website: Orderessay

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