President of THDC, Annette Verschuren had a new-make company tidy sum for the company which was for THDC to become Canadas top retailer. However, consumer trends have been ever-changing in the menage improvement foodstuffs. Therefore a new retailing strategy was needed to respond to these changes. Mrs. Verschuren had to decide if she should underwrite with the flow strategy of THDC, tweak it or totally pop off it.
SWOT Analysis
|Strength |Weaknesses |
|Home Depot is the worlds largest company in the home improvement retail industry.| node preferences where shifting from DIY to DIFM, women buyers were more |
|It has the needed experience to adjust to market changes and to acquire prime |prominent segment, and Pro markets where increasing. This meant that THDC |
|locations for new stores. |strategy which was successful in the past, might not serve the current business|
|THDC practices an everyday low price policy, which increases sales volumes and in |objectives to become the number 1 retailer in Canada.
|
| procedure revenues year round. It also provides a wide assortment of product to |There is saturation in big box set up stores as well as an anticipated slowdown|
| add to different needs and tastes, hence wider markets. |in growth for home improvement products. THDC had to look for other market |
|THDC invested in a major technology and operations renovation for its processes. |segments for revenue expansion. |
|It made checkouts, item returns, value added services and inventory control hurrying|Relying less on sales people and more on automated processes might cause |
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