Hulu

Hulu

To: CEO in Medtronic, Inc.492 words
Subject: Medtronic in near future

Against forthwith competitors such as popular destination Youtube, Hulu faces serious challenges in fighting for viewers. Hulu needs to come up with new strategies and trade model to attract viewers away from competitors and build its exploiter base. Customers argon unsure what exactly they can expect from Hulu. non being able to provide consistent discipline creates negatively charged user experiences and may lead to viewers switching to a different order or channel for better telecasting selection.

Hulu and its two parent companies should focus their attention on geting single(a) binding deals for Internet-based TV content. To a certain extent it is in the best interest of NBC, News Corp. and Disney for Hulu to be successful. Hulu therefore should conquer a fair market price for exclusive content. Its also inevitable that the industry will consolidate as it matures and Hulu should be willing to take drastic action to obtain exclusive content, creating value for customers and ensuring that it is in a strategic determine to lead.



While such action would require a fundamental amount of initial capital and negative cash consort to secure long-term contracts (in the form of greater equity for content providers) it would also ensure Hulus role in the lucky Internet TV industry.

Hulu faces the challenge of attracting and building loyalty with advertisers, who are free to switch between online video sites depending on which site has the largest viewer base, since switching cost is low. The barriers to entry into the basic service Hulu provides are minimal. To restrict imitators, Hulu should ensure that their innovative and unprecedented advertisement model is exclusively theirs. If the advertising model hasnt already been patented to restrict imitation, it is in the best interest of Hulu to however develop this model through R&D to the point where internal patents become feasible. Hulu is...If you want to get a full essay, order it on our website: Orderessay



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