This paper allow for discuss phase II of the marketplaceing plan for Wedo?s Tacos. Phase II will indentify the laughingstock market and discuss segmentation criteria and the impact of the data on the fanny market. The paper will also describe the consumers and organisational buyers of Wedo?s Tacos and the factors which influence purchasing decisions as well as discussing the impact on marketing strategies. Lastly the paper will analyze current competitors and define and discuss the competitive decorate of Wedo?s Tacos.
The Target MarketThe target market is the second most important factor in any marketing plan. The target market will define the need of the consumer and target those postulate as a group of individuals the organization wishes to appeal to. (Perreault & adenosine monophosphate; McCarthy, 2005)Wedo?s Tacos will appeal to many people across a loose spectrum of age and ethnic backgrounds. The target market will be individuals and families between 20 and 50 days of age. This group will be culturally mixed because the local anaesthetic area of Menifee as well as the southern calcium population is mixed both ethnically and culturally.
Families in southern California are always on the go so this product will appeal to people with an active modus vivendi who can call in for an order to go or come in and sit down or raise up at the stand up taco keep out in a casual rustic atmosphere and brace their tacos within minutes of arrival.
Market segmentation involves two steps, shaping the broad market product, and segmenting the products to be target marketed. For Wedo?s Tacos the broad market product is simply tacos. The product is then metameric to kinds of tacos and who they appeal to. For example, the Al Pastor tacos will be a central and southern Mexico style taco which is made up of marinated pork...
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