Thursday, April 4, 2013

Marketing for Lovely Lace

Table of contents



I. Basic concept of marketing

1. Definition of marketing 3-5

1.1 equalise alternative definitions 3-4

1.2 Importance of being a contemporary marketer 4-5

2. Main characteristics of a market orientated organization for todays modern business 6-8

3. The elements of marketing concept 9-10

4. Benefits and represent of a marketing approach for Lovely arm 10-12

II. Contents

1. Micro and macro environmental factors, which influence marketing decision affecting Lovely Lace 13-17

1.1 Macro-environment 13-14

1.2 Micro-environment 14-17

2. Propose segmentation for Lovely Lace in dickens different markets 18-19

2.1 B2B market 18-19

2.2 B2C market 19

3. The factors influence the choice of targeting outline for Lovely Lace 20


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Effect of emptor behavior on marketing activities for Lovely Lace 20-23

Individual customers 22

Business customers 22-23



Recent years, Vietnam has been considered as a bright market, which is Asias second winged growing economy, only after China. According to a prognosticate in December 2005 by Goldman-Sachs, Vietnamese economy go forth become the 17th largest economy in the world with nominated GDP of $ 436 billion and nominal GDP per capita of 4,357 USD by 2025. In addition, according to a forecast by the PricewaterhouseCoopers in 2008, Vietnam may be the fastest growing of emerging economies by 2025, with a potential growth rate of almost 10% per annum in real dollar terms that could push it up to most 70% of the size of the UK economy by 2050. Therefore, there argon more and more foreign companies hope to try in this new market, including Lovely Lace, a gift company from Malaysia.

Lovely Lace is a quite new marking for Vietnamese customers, but in fact the Malaysian endeavour was founded in1993 and has become very familiar, close and highly reputable to...

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