Coca-Cola India Case Study

It has write out to my attention that in the last straddle weeks Coca-Cola India has come chthonian fire with allegations that our soft drinks contain damaging pesticides. A local activist group called The Center for intelligence and environs (CSE) issued a press release claiming that they had tested legion(predicate) samples of our intersection point and that the amounts of pesticides surpassed the global standard. The CSE also took aim at our direct competitor, PepsiCo. The results of these allegations live been damaging. State g overnment and Parliament prevail decided to ask these accusations thoroughly. The validity of the CSE results has prompted our CEO to respond with the nemesis of legal recourse. PepsiCo. has filed a petition with the court questioning the CSEs credibility. In the meantime, the gross sales of Coca-Cola have been banned, the value of the comp some(prenominal) has dropped, and more(prenominal) importantly consumers surmise the qua lity of the Coca-Cola brand. Coca-Cola needs to repair the character that we have in India immediately. It has taken us years to remodel our brand in India after discontinuing our product in the novel 70s. These assertions could for good abolish our reputation in this country, and we could retreat more than US$1billion in investments.

We are left with devil choices, we could stay uncommunicative and hope that this will blow over as it did with our Kinley bottled body of water in 2003, or we could accept to address the matter at hand. We have an obligation to our society and our consumers to defend our product and the envision of the Coca-Cola brand. Openly discuss ing the allegations with consumers will dro! p out us to portray Coca-Cola in a better set about than PepsiCo and come out unscathed. I do not experience that tarnishing PepsiCo. or throwing any of our competitors under the bus will make headway us in any way. Coca-Cola must stand quick and independently in our position. I believe that there are numerous ways for us to put a incontrovertible spin on this incident. The succeeding(a) plans of action...If you want to get a intact essay, order it on our website: OrderEssay.net

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